The Appearance
Movie DetailsMultiple player options are available. If one player doesn't work, try another. We do not host any content. If no players load, the movie might not be available. You can switch the language from the player dropdown menu.
Overview
An advertising agency has to pitch a marketing concept to an optician's consortium, represented by the manager who is the first to see the campaign. The logo submitted is examined from every angle: it must simultaneously express both the company's dynamism and its reliability. A fascinating, dispassionate glimpse behind closed doors, where every detail is dramatized to win that lucrative contract.
